Description
Excerpt from Outdoor Advertising, the Modern Marketing Force: A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising
As a factor in lowering the cost of distribution of trade marked commodities from manufacturer to consumer, Outdoor Advertising, through its nation-wide scope and its high efficiency, is constantly becoming more important in the American economic structure.
The large amount of capital invested, the number of people employed in the business, and the fact that Outdoor Advertising is a substantial consumer of the products of other lines of business, such as lithography, steel, lumber, paper, paint, electric current, etc., make this in itself an industry which ranks high in national importance.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
As a factor in lowering the cost of distribution of trade marked commodities from manufacturer to consumer, Outdoor Advertising, through its nation-wide scope and its high efficiency, is constantly becoming more important in the American economic structure.
The large amount of capital invested, the number of people employed in the business, and the fact that Outdoor Advertising is a substantial consumer of the products of other lines of business, such as lithography, steel, lumber, paper, paint, electric current, etc., make this in itself an industry which ranks high in national importance.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Details
Publisher - Forgotten Books
Language - English
Hardback
Contributors
Author
Outdoor Advertising Association of America
Published Date -
ISBN - 9781528244848
Dimensions - 22.9 x 15.2 x 1.3 cm
Page Count - 243
Paperback
Contributors
Author
Outdoor Advertising Association of America
Published Date -
ISBN - 9781330261071
Dimensions - 22.9 x 15.2 x 1.3 cm
Page Count - 245
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