Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
"Details
Publisher - Independently published
Language - English
Paperback
Contributors
Author
Lawrence J. Gitman
Carl McDaniel
Amit Shah
Monique Reece
Linda Koffel
Bethann Talsma
James C. Hyatt
Published Date - May 15 2024
ISBN - 9781998109302
Dimensions - 27.9 x 21.6 x 4.2 cm
Page Count - 740
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.