FROM PURPOSE TO PROFIT - How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

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In a world chasing quick wins and superficial fixes, the real power of brand and business strategy often gets drowned out by the noise. But here’s the hard truth: half of small businesses don’t make it past the first three to five years—the so-called ‘make-or-break’ period of strategic planning. And a staggering 80% of these failures boil down to overhyped brand and marketing tactics that promise much and deliver little.

Businesses fall into the same traps: lack of strategic know-how, blind trend-chasing, and a short-sighted obsession with quick profits. These hidden mistakes don’t just stall growth—they lead to burnout, quiet quitting, and ultimately, collapse. The good news? They’re entirely avoidable with the right knowledge.

Running a business shouldn’t suck the life out of you— it should fuel it, inspiring you, your team, and your customers to thrive.

So, what makes this book different from the usual same old?

• Many exceptional marketing books stick to a narrow focus.


• Renowned professors’ manuals? Packed with technical jargon and far too academic to feel approachable (can’t blame you).


• Online guides give you the 'how,' but rarely the 'why' or 'what to do next” when ‘how’ doesn’t work.


• Authority books? They tease you with partial insights, only to upsell expensive services later.

‘From Purpose to Profit’ isn’t just another marketing manual.

It bridges the gap between surface-level guides and intimidating textbooks, delivering a practical, modern business guide that combines strategy, psychology, and 20 years of award-winning business expertise.

This is your blueprint for turning stress into satisfaction, packed with the tools and insights to rewrite the rules and forge a path where failure is not an option. An all-in-one solution introducing you to the foundations of business, brand, marketing, and communication strategies—the ultimate shield against the mistakes that sink so many businesses.

The best part? It’s not going to be yours.

Whether you’re a newbie navigating your first venture or a seasoned entrepreneur looking to level up, this guide has got you covered. Perfect for small-to-medium-sized businesses, ambitious start-ups, entrepreneurs crafting winning business plans, as well as business coaches and consultants. 

Heads up: The guide includes examples from industries like alcohol, tobacco, and sexual wellness—skip it at your own risk if these don’t vibe with you.

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Publisher - Independent Publishing Network

Language - English

Paperback

Contributors

Author

Erin Andrea Craske

Illustrated by

Erin Andrea Craske

Published Date - November 01 2023

ISBN - 9781805170877

Dimensions - 28.0 x 21.6 x 1.5 cm

Page Count - 264

Hardback

Contributors

Author

Erin Andrea Craske

Illustrated by

Erin Andrea Craske

Published Date - November 01 2023

ISBN - 9781805170860

Dimensions - 28.0 x 21.6 x 1.5 cm

Page Count - 264