Description
Excerpt from Advertising Campaigns
Thruout the Text the point of View is chie?y that of the manufacturer, because the manufacturer''s ad vertising campaign is inclusive of all advertising problems - his dealers'' as well as his own. Most of the subjects treated, therefore, will be of interest to the dealer as well as to the manufacturer. In the few cases in which the distributer''s advertising cam paign presents problems entirely different from the manufacturer''s, the problems are treated in the Text on Merchandising.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Thruout the Text the point of View is chie?y that of the manufacturer, because the manufacturer''s ad vertising campaign is inclusive of all advertising problems - his dealers'' as well as his own. Most of the subjects treated, therefore, will be of interest to the dealer as well as to the manufacturer. In the few cases in which the distributer''s advertising cam paign presents problems entirely different from the manufacturer''s, the problems are treated in the Text on Merchandising.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Details
Publisher - Forgotten Books
Language - English
Hardback
Contributors
Author
Mac Martin
Published Date -
ISBN - 9780260577894
Dimensions - 22.9 x 15.2 x 1.9 cm
Page Count - 362
Paperback
Contributors
Author
Mac Martin
Published Date -
ISBN - 9781330007341
Dimensions - 22.9 x 15.2 x 2.0 cm
Page Count - 364
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