Description
Excerpt from Selling With Color
This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays.
Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are/ otherwise. For color in industry today may be engineered with remarkable certainty, once the methods are known and applied with intelligence and care.
It is evident that when you pick the right colors you sell a lot of merchandise or in?uence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back.
To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays.
Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are/ otherwise. For color in industry today may be engineered with remarkable certainty, once the methods are known and applied with intelligence and care.
It is evident that when you pick the right colors you sell a lot of merchandise or in?uence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back.
To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Details
Publisher - Forgotten Books
Language - English
Hardback
Contributors
Author
Faber Birren
Published Date -
ISBN - 9780265623152
Dimensions - 22.9 x 15.2 x 1.4 cm
Page Count - 254
Paperback
Contributors
Author
Faber Birren
Published Date -
ISBN - 9781332194469
Dimensions - 22.9 x 15.2 x 1.4 cm
Page Count - 256
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