Description
Excerpt from Opportunities in the Newspaper Business
The case of the newspaper is slightly dif ferent, for the news sold to the reader and the space sold to the advertiser must be marketed together in the same container, to use an economic phrase. This container, of course, is the white paper on which the news is printed and the advertisement displayed. Between the editorial department, which looks after the text columns, and the ad vertising department, which looks after the advertisements, there is not always the co operation found in the packing industry. The interests of the reader and of the ad vertiser are not always the same.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The case of the newspaper is slightly dif ferent, for the news sold to the reader and the space sold to the advertiser must be marketed together in the same container, to use an economic phrase. This container, of course, is the white paper on which the news is printed and the advertisement displayed. Between the editorial department, which looks after the text columns, and the ad vertising department, which looks after the advertisements, there is not always the co operation found in the packing industry. The interests of the reader and of the ad vertiser are not always the same.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Details
Publisher - Forgotten Books
Language - English
Hardback
Contributors
Author
James Melvin Lee
Published Date -
ISBN - 9780332575216
Dimensions - 22.9 x 15.2 x 0.6 cm
Page Count - 116
Paperback
Contributors
Author
James Melvin Lee
Published Date -
ISBN - 9781332597352
Dimensions - 22.9 x 15.2 x 0.7 cm
Page Count - 118
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