Description
Excerpt from How to Predict What People Will Buy
People will buy is first of all a most practical handbook in the use of tested techniques in marketing, advertising and selling. Just as importantly, it is an illuminating chronicle of certain revolutionary develop ments that have taken place in the last dozen years in the field of marketing research.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
People will buy is first of all a most practical handbook in the use of tested techniques in marketing, advertising and selling. Just as importantly, it is an illuminating chronicle of certain revolutionary develop ments that have taken place in the last dozen years in the field of marketing research.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Details
Publisher - Forgotten Books
Language - English
Hardback
Contributors
Author
Louis Cheskin
Published Date -
ISBN - 9780265802960
Dimensions - 22.9 x 15.2 x 1.3 cm
Page Count - 241
Paperback
Contributors
Author
Louis Cheskin
Published Date -
ISBN - 9781527840843
Dimensions - 22.9 x 15.2 x 1.3 cm
Page Count - 243
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