Description
COMMUNICATION HAS TO BE CLEAR BECAUSE IF IT’S NOT CLEAR, IT’S NOT COMMUNICATION!
Common Sense Copywriting is built on a feet-on-the-floor philosophy, as well as years of experience launching and writing for successful businesses - scars, t-shirts and cynicism as proof.
The book shows why there are no absolute rights, wrongs or rules and shares options, opinions, strategies and suggestions. It demonstrates why common sense is the common denominator for success - once you learn to trust it - at the same time as signposting expensive pitfalls before you hurtle headlong.
“Everything is discussed, from business cards to elevator speeches. choosing the right name for your business as well as a strapline that is powerful and memorable. In 200 pages, there seem like a thousand pages of useful tips. Highly recommended for anyone seeking to start their own business. If you read and implement the author’s suggestions, you should be able to save yourself wasted investments and unnecessary heartache. Five stars.” ~ Dee Arr.
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“I’m currently teaching a business writing course at the local university and wanted to see a non-academic approach to the topic. While I’ve been drilling my students to put their audience’s needs first, Messik suggests it’s better also thinking who YOU are when you write. She guides readers through building a brand, developing a website, and preparing a speech. I never once felt I was being talked at. If you want to sharpen your business writing skills, need a tune-up, or are just starting out I highly recommend this book. A pleasure to read, and I’m recommending it to my students as well.”
~Elisa Lorello.
Details
Publisher - Create Communication
Language - English
Paperback
Author(s) - Marilyn Messik
Published Date - November 11 2024
ISBN - 9781738548118
Dimensions - 22.9 x 15.2 x 1.3 cm
Page Count - 230
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