Brand Experience & Brand Engagement

filler

Title: Paperback
Price:
Sale price£10.99

Description

Studies in the experience domain are still developing and academicians believe that it needs to be studied in diverse domains to attain its generalization. Literature has identified many important outcomes of brand experience which mostly include loyalty, equity and satisfaction. However, contemporary marketers are looking at engaging their consumers through the delivery of enjoyable experiences. This is for the reason that engaged consumers are extra loyal, buy more and spread optimistic word of mouth about the business. Customer engagement is often accredited to delivering of affirmative and positive experience to the customers. Association between customer brand engagement and brand experience has not been completely explored.

Details

Publisher - Pencil (One Point Six Technologies Pvt Ltd)

Language - English

Paperback

Author(s) - Dr. Faseeh Amin


Published Date - September 06 2022

ISBN - 9789356104358

Dimensions - 20.3 x 12.7 x 0.4 cm

Page Count - 65

Payment & Security

American Express Apple Pay Diners Club Discover Maestro Mastercard Shop Pay Union Pay Visa

Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.

You may also like

Recently viewed